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Are You Ready to Switch Gears?

At MarketingCycle we believe starting and growing a small business is a lot like riding a bicycle—sometimes scary, often hard work, frequently exhilarating–but ultimately, all about keeping your balance and moving forward. And it helps to have someone riding alongside you who knows how to get where you want to go.

 

That’s where MarketingCycle comes in.

We are a full-service boutique marketing firm dedicated to working with small businesses.

 

If you’re a big business, sorry, but we’re not for you. Why? Because our mission is to help the little guys compete with, and eventually become, one of the big guys. We provide the individual attention, tools and resources independent entrepreneurs need to break ahead of the pack.

 

Whether you’re just getting started or have been in business awhile and want to pick up the pace,

MarketingCycle will help you soar.

 

Let’s get started.

It’s going to be a great ride.

 

A Little

About Us

MarketingCycle provides the level of marketing expertise big businesses thrive on—but at a price small businesses can afford.

 

Let’s face it–there’s no point in offering an excellent service or product if customers don’t know about it. Unfortunately, most small businesses can’t afford an in-house marketing department, so too-often marketing is done on an ad hoc basis by people whose talents lay elsewhere–the owner, the salesperson, the bookkeeper, and whatever friends and family members they can draft to the cause. We understand and we want to take you beyond, “your cousin who’s great with PhotoShop.” Nothing against your cousin, but your business deserves better.

 

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Contact Us

Want to work with us, have a question, or just want to chat?

We would love to hear from you!

Stop by:

7500 Six Forks Road, Suite 200

Raleigh, NC 27615

 

Toll-free:

1.888.600.6584

 

Our Services

  • Branding

    Branding let’s the world know who you are, what you do and, most importantly, that you’re the best in your field.

     

    Items we can design for you include:

    - Logo

    - Business cards

    - Stationary

    - Signatures

    - Identity standards

    - Document standards

     

  • Internet

    How important is your web presence to your bottom line? Well, what’s the first thing you do when you hear about a new business, product or service? That’s right, you check out its website. Nothing builds customer confidence like an attractive, well-designed and easy-to-navigate website. But a great site doesn’t mean anything if nobody sees it. That’s why, in addition to providing web development services, we also provide a highly effective strategy to drive clients to your site.

     

    Our Internet offerings include:

    - Website design

    - Online tools

    - Email marketing

    - Banner ads

    - Micro sites

    - Search engine optimization

     

  • Collateral

    Truth is, prospects rarely read a corporate brochure cover-to-cover (think about it–when was the last time you read one?). So why have one? It’s perception. Your prospect wants to know you’ve thought through your company’s products and services, that you have a clear vision and purpose. A brochure, like a website, builds confidence. Once you have your core material, branch off into individual pieces, called datasheets, one-pagers or leave-behinds. These actually get read.

     

    We can design collateral for you including:

    - Corporate capabilities brochure

    - Datasheets

    - Signage

  • Events

    Events is a broad area that covers everything from an onsite lunch-and-learn to a hosted seminar, to attending an industry tradeshow or getting the gang together for an offsite sales meeting. There’s a lot involved in event planning.

     

    We can help with:

     

    - Entertainment

    - Travel arrangements

    - Banners/signs

    - Theme selection

    - Catering

    - Collateral

    - Demonstrations

    - Door Prizes

    - Email broadcasts

    - Create presentations

    - Follow up email

    - Follow up micro site with

      presentation downloads

    - Guest speaker

    - Hardware

    - Hotel rooms

    - Audio/Visual

    - List selection and management

    - Co-op/MDF requests & claims

    - Name badges

    - Registration service

    - Ship show supplies

    - Venue selection

    - Micro site

  • Contact Management

    Let’s get you organized. If you have a sales force, chances are the names of your clients and prospects are scattered among laptops across the country. We’ll help you compile all those contacts into one central database. These lists will enable you to keep in touch with contacts—notifying them of new products and services, success stories, events and new hires—improving your ability to nurture existing relationships and cultivate new business.

     

    We’ll handle tasks including:

    - Contact management tool selection

    - Database cleanse

    - Database development

    - Migrate paper to electronic

     

  • Templates

    Templates serve two main purposes – they protect your brand and they save time. MarketingCycle will work closely with you to develop designs and content for documents and presentations that are frequently used in your business. These templates are especially useful to a remote sales team, which would rather be out selling than creating documents from scratch.

     

    We’ll develop items including:

    - Presentation template

    - Proposal template

    - Quote template

    - Accounting documents

    - Fax template

    - Request for Information template

    - Online forms

    - Budget template

    - Expense reports

     

  • Lead Creation

    MarketingCycle will work with you to develop lead/demand creation through a broad spectrum of tactics that suit your industry, budget and target market.

     

    These tactics include:

    - Email broadcasts

    - Direct mail

    - Seminars

    - Webinars

    - Trade ads

    - Banner ads

    - Sampling

    - Cross promotions

     

  • Case Studies

    Case Studies Build Credibility and Increase Sales

     

    Companies may offer great products, service and pricing, but do prospective customers believe the hype? Sales will tell the story and present the benefits, but nothing rings true like a Case Study.  An unmatched marketing tool, Case Studies tell the world that you deliver what you promise; they add authenticity and credibility from an unbiased source; and can be a prime influencer in the decision making process. Learn More>

     

  • Other

    Other, also know as “everything else,” covers those essentials that don’t fall into the main categories.

     

    For example:

    - Surveys

    - Images – photographs and icons

    - Packaging

    - Lists

     

     

    Promotion

     

    Promote your company! Get the word out with a press release, a case study, a white paper. Work with complementary companies to promote products and services together.

     

    - Research

    - Business plans

    - Marketing plans

    - Promotional plans

    We provide material and services such as:

    - Press releases

    - Cross promotion

    - Tools

    Use various tools to make your business more efficient and sharpen its image.

    - Vanity 1-800 numbers

    - eCommerce

    - Association memberships

    - Awards

    - Document sharing

    - Content management

    - Contact management

    - Online billing

     

     

    MarketingCycle partners with a select group of excellent companies to offer packages for small businesses who have needs outside our direct area of expertise. Ask us how we can assist in areas such as incorporation, accounting, eCommerce and fulfillment. If we can’t do the job, we’ll find someone who can.

  • Start-Ups

    Congratulations! We commend you for taking that first, bold step. You have a great idea and now we need to get the word out. MarketingCycle will take what’s unique about your business, brand it, and give it a professional polish that says you’re ready to ride. Here’s a partial list of items we can develop and functions we can manage as you get started:

    - Vanity 1-800 numbers

    - Accounting templates

    - Branding

    - Business cards

    - Client list management

    - Collateral

    - Company description paragraph

    - Competitive analysis

    - Consulting

    - Corporate capabilities brochure

    - Corporate identity document

    - Database clean-up

    - Datasheets

    - Design

    - Giveaways

    - Identity standards

    - In-house training

    - Logo design

    - Online document portal

    - PowerPoint template

    - Proposal template

    - Signage

    - Stationary

    - Template creation

    - Value proposition

    - Vendor discounts

    - Word template

    - Incorporate

    - Insurance

    - Accounting with QuickBooks

  • Small Businesses

    You’ve been around for awhile. Your products and services are in the marketplace and now you’re ready to switch into high gear with a marketing plan that will propel you past the competition. Below is a partial list of the many services MarketingCycle offers.

    - Client list management

    - List management

    - List search

    - Events

    - Motorola truck

    - Sales meetings

    - Seminar attendance

    - Seminar hosting

    - Webinars

    - Association search

    - Coop MDF management

    - Design

    - Resource portal – how-tos

    - Sales support

    - Software icons packaging

    - Stock photography

    - Vendor discounts

    - Vendor relationship management

    - Advertising

    - Case studies

    - Collateral

    - Corporate capabilities brochure

    - Cross promotion

    - Datasheets

    - Giveaways

    - Holiday cards

    - Holiday gifts

    - Notecards

    - Postcards

    - Press releases

    - Promotions

    - Signage

    - Telemarketing

    - Trade ads

    - 1-800 HUH?

    - Accounting templates

    - Branding

    - Business cards

    - Company description paragraph

    - Competitive analysis

    - Consulting

    - Corporate identity documents

    - Database clean-up

    - Fulfillment

    - Identity standards

    - In-house training

    - Logo design

    - Online document portal

    - Powerpoint template

    - Proposal template

    - Stationery

    - Template creation

    - Value proposition

    - Word Template

    - Banner ad placement

    - Banner ads

    - eCommerce

    - Email broadcasts

    - eNewsletters

    - Google ad words

    - Search engine optimization

    - Video

    - Web maintenance

     

  • Sales Executives

    At MarketingCycle, we realize that many commissioned sales executives, while employed by a company, function largely as if they were running their own business. If that describes you, we will work directly with you to meet your marketing needs—assisting with everything from finding leads to hosting seminars. We know you’d rather be out generating revenue than spending your valuable time formatting a document, proposal or presentation. Let us use our expertise to free you up to focus on what you do best—sell. Below is a partial list of services MarketingCycle offers sales executives.

    - Database cleanup

    - Datasheets

    - Document formatting

    - Email broadcasts

    - Events

    - Giveaways

    - Holiday cards

    - Holiday gifts

    - List management

    - Notecards

    - Powerpoint touch-ups

    - Promotions

    - Proposal touch-ups

    - Sales support

    - Seminar attendance

    - Seminar hosting

    - Signage

    - Template creation

    - Word touch-ups

  • Co-op Funds/MDF

    Do you have co-op funds or marketing development funds (MDF) available to you that you aren’t using because you don’t have time to put together an effective campaign? Start taking advantage of that money by letting MarketingCycle use it to develop and execute a strategy that will generate new sales leads for you and promote your vendor to its target audience.

     

    MarketingCycle will even make a request for funds and then process a claim on your behalf, making it so easy there’s no reason not to use this resource.

     

Our Clients

Our Partners

Would you like to be a MarketingCycle recommended partner?

We’re extremely picky, but always eager to expand our team. Contact Us now.

MarketingCycle relies on the expertise of a number of skilled professionals. We’re a collaboration of talents, skills and experience, with each carefully selected partner working to bring you the best and most cost-effective results. Here is a sampling of some of our favorite business partners.

(C) 2015 MarketingCycle

FULL SERVICE MARKETING

FOR SMALL BUSINESS

PO Box 97124

Raleigh, NC 27624

P: 1.888.600.6584